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National Consultation Meet on ‘Linking Farmers with Market’ held

21th June 2021, Ludhiana

National Consultation Meet on “Linking farmers with the market with special emphasis on direct marketing models for citrus, sapota, kinnow and vegetable crops” was organized under the leadership of Dr. A K Singh, DDG (Agri. Ext.) on 21st June, 2021.

Dr. K. Sriniwas, ADG (IPTM), ICAR highlighted some entrepreneurship options in direct marketing and importance of innovation methods for the budding entrepreneurs.

Dr. Vikrmaditya Pandey, ADG (Hort.) emphasized on the requirement of trained human resources in marketing for procurement and disbursement. He also cited example of Kisan Rail for helping farmers in safe transportation.

Dr. Bhawani Shankar, DGM, NABARD briefed about the role and potential of FPOs in today’s era. He told some of the NABARD initiatives for creation of different types of FPOs in perishable handling, credit linkages and primary processing across the country.